I build stories, brands, and communities that move people.

For more than a decade, I've sat at the intersection of entertainment, technology, and commerce, leading marketing and content that turns ideas into brands people connect with and trust.

My career started in film and digital studios, including Maker Studios and The Walt Disney Company, where I worked with brands like Kia, Verizon, Universal, and Google, producing Emmy-nominated entertainment, global digital campaigns, and influencer-led launches. What has always grounded my work is a deep commitment to storytelling and communication that makes people feel seen, heard, and authentically represented. That perspective sharpens a campaign, strengthens a community, and builds the kind of brand impact that lasts.

I led the U.S. market expansion of TUMO Los Angeles, an international nonprofit network of free technology and creative learning centers, directing the organization's full marketing strategy as it established its first American presence. I built the brand identity, community outreach, and audience growth infrastructure from the ground up, balancing long-term vision with the operational demands of launching in a new market.

Most recently at Instrument, a leading independent creative agency, I directed end-to-end content and marketing production for brands like Nike, Microsoft, Meta, Square, and Atlassian. I led cross-functional teams across strategy, production, and delivery, and worked closely with senior creative and client leadership to ensure every project met the highest standards of quality, performance, and brand alignment.

I work fluidly across U.S. and Spanish-speaking markets and bring deep expertise in digital marketing, the creator economy, sports, digital platforms, and emerging spaces like Web3 and crypto culture. I lead with creative vision and operational discipline, driven by the belief that the most effective and powerful brands are built on authentic storytelling and genuine trust.